MEANINGFUL MARCH

#ASPIGAMUMANDME

 

 

MEANINGFUL MARCH

#ASPIGAMUMANDME

 

Join our campaign

For the month of March we are celebrating women's achievements and taking action for equality. We will donate 10% of proceeds on Mother’s Day, International Women’s Day and World Water Day equally, between Water Harvest and the British Red Cross Ukraine Crisis Appeal.

We’re inviting our customers to share pictures of themselves with their grandmothers, mothers and daughters all wearing Aspiga. Post your photos with the hashtag #ASPIGAMUMANDME, tag us @aspigalondon, and you may be featured in one of our Instagram posts or emails. Those who take part will receive 15% off their next purchase.

 

Supporting WaterHarvest

We will be donating 5% of our proceeds today to WaterHarvest, who you will have seen us partner with before. Their work helps to enable women and children in rural India to enter education and work, instead of collecting water.

 

The Ukraine Crisis

In light of recent events, we will also be donating a further 5% to the British Red Cross, who are working to provide food, water, first aid, and shelter to those affected by the crisis in Ukraine, especially women who have had to flee the country without husbands, brothers, and fathers.

Here's a few of our faves...

Paula Moore Wearing the Theresa Blazer in Teal with her mother, Pauline Moore wearing the Sandy Midi Dress in Teal

Fashion Director

What's your favourite thing to do together?

We speak on the phone everyday but also love to catch up over a long walk with my dog, Kafka. We both like eating out too, accompanied by a glass of rose or two (ok a bottle!)

 

What's her best piece of advice she's ever given you?

Stay calm and don't sweat the small stuff. She never lets things bother her.

 

What do you love most about your mum?

She has always been there for me and totally supportive - even if deep down she disagrees!

 

Do you have any sustainability tips to share?

We both are into quality over quantity and buy clothes to last, rather than fad fashion pieces. It's all about investment items for your wardrobe and getting your price per wear.

Sammy Duder Wearing the Iona Embroidered Dress in Ecru/ Pink/ Orange and her daughter in the Chelsea Wrap Dress in Flower Grey

@theturquoiseflamingo

What's your favourite thing to do together?

Shopping and a little bit of girlie pamper time at home! Face mask and candles and bath bombs and we are set. Just add chocolate.

 

What's the best piece of advice she's ever given you?

Be kind and just do your own thing. Don’t be swayed by the crowd. Follow your own tune.

 

What do you love most about your daughter?

She’s quietly comfortable in her own skin which I’m so proud of. She’s very funny and inherently kind towards her pals.

 

Do you have any sustainability tips to share?

Share your clothes, and buy preloved when you can. Sometimes that’s where you get the most satisfaction.

Astrid Wearing the Westray Fair Isle Sweater in snowstorm with her two daughters Edie in the Helena Frill Blouse in green and Molly in the Carrie Embroidered Blouse in Blue.

@astridiwantyouinmylife

What's your favourite thing to do together?

Definitely holidays and everyday things like shopping and eating out... but we have a lot of fun at parties as we all love to dance and party games.

 

What's the best piece of advice you've ever given them?

I would say the best advice I’ve given is to do what makes you happy... but they may say otherwise. I think that I also have instilled in them to always be thoughtful and kind and caring and they really are.

 

How would your daughters describe you?

Recently Edie wrote me a letter that said “I am an incredible role model with a beautiful sole and that I am kind, funny and caring and how proud she is of what ive achieved.

 

Do you have any sustainability tips to share?

Share each other’s wardrobes when we can and shop preloved a lot. I often have things altered or made for me from fabric I have found either preloved or other.

Wendy Rigg Wearing the Belle Dress in Oak Leaf Marina Blue/ White and her daughter, Caitlin wearing Demi Wrap Dress in Flower Green

Fashion Editor and Personal Stylist

What's your favourite thing to do together?

We love nothing better than to pack everything in the car and then head off out of town to the beach with Layla and Taiga (Caitlans daughters and my grandaughters).

 

What's the best piece of advice she's ever given you?

She's always giving me good advice - shes very fair and just in how she views the world and always comes up with workable solutions to my airy fairy-ness. That makes her sound a bit sensible, like Saffy the daughter in Ab Fab, but that's not the case at all - she's great fun too, and always makes me laugh.

 

What do you love most about your mum?

I love the way my mum passes on her creativity to my daughters. Taigas always painting and drawing at mums or decorating a cake, and she's really encouraged Layla to learn a musical instrument.

 

Do you have any sustainability tips to share?

Only buy what you really love and know you'll treasure, wear forever, and hand down to your daughters/grandaughters. Share clothes with family or friends - it feels good to know that what you're not wearing is being used by someone else.

Eliza Batten Wearing the Cristina Kaftan in multi and the Lenu Dress in lilac, her mum in the Lisbon Blouse in Simba Pink and Simba Lilac and her granny in the Emma Dress in Flower Blue and the Mykonos Dress in blue.

@elizabatten

What's your favourite thing to do together?

My favourite thing to do with my Mum is a spot of shopping followed by lunch. There is no one who’s opinion I value more than my Mum (or who has the amount of patience required) so she is the best shopping partner. Then lunch is when we can have a proper gossip!

 

What's the best piece of advice she's ever given you?

Mum is full of advice, mainly re boyfriends... When I was broken up with in the past, she made me write a list of all the reasons they weren’t right for me and I was to read it whenever I felt sad. The reasons can be as significant or insignificant as you like, but the more the better. I make my friends do the same if they’re getting over a break up. It actually really helps!

 

What do you love most about your mum?

I love how generous, kind and thoughtful she is.

 

Do you have any sustainability tips to share?

1. Repair to rewear 2. Quality over quantity 3. Shop more second hand.

Izzie Wearing the Demi Wrap Dress in Leopard Sky Blue with her granny in the Crystal Dress in Marina Blue

Buying Assistant at Aspiga

What's your favourite thing to do together?

Having a glass of fizz on the wall overlooking the sea in Dale, Pembrokshire.

 

What's the best piece of advice she's ever given you?

To do what makes me happy!

 

What do you love most about your granny?

I love Gigi's elegance and our shared passion for clothes. She also makes the best millionaires shortbreads!

 

Do you have any sustainability tips to share?

Keep hold of clothes even if they dip out of fashion and share through the generations. I love wearing a velvet jacket which Gigi wore to her 30th, the design team at Aspiga even used it for inspiration recently.

Lucy Macnamara Wearing the Crystal Dress in Marina Blue with her mother wearing the Shelley Wrap Dress in white/blue

Founder of Aspiga

What's your favourite thing to do together?

 Cooking a Sunday roast together or better still going to the local pub for one.

 

What's the best piece of advice she's ever given you?

Live life to the full, you don’t get a second chance.

 

What do you love most about your mum?

Her energy and resilience (I’ve never once seen her have a morning in bed, even if she is feeling unwell) and her thoughtfulness.

 

Do you have any sustainability tips to share?

My mother does not waste anything, even when I was a child I remember her washing up plastic bags and moulding old bits of soap together (all post war things I imagine) and always composting and growing her own veg, so maybe for those that dont, definitely start to compost your left over food.

Hayley Karseras and her mother, both wearing the Uma dress.

@ladyofthemanor77

What's your favourite thing to do together?

Taking our four dogs into the woods and walking and talking and laughing and putting the world to rights!

 

What's the best piece of advice she's ever given you?

Set your goals, be determined, follow your dreams and go for it!

 

What do you love most about your mum?

Her huge, kind, caring heart and her immense passion for animals, nature and the outdoors.

 

Do you have any sustainability tips to share?

At the beginning of each season, shop your wardrobe before you hit the shops!! Trends come around over and over again. You’ll likely find something you fall back in love with that you already own.