ECOMMERCE COORDINATOR

 

ABOUT US

Aspiga is a certified B Corporation and winner of the Drapers Sustainable Independent Brand Award, leading the way in sustainable and ethical fashion.

Established in 2006, Aspiga is a responsible fashion brand committed to putting people and the planet first. We collaborate with skilled artisans and suppliers, primarily in Kenya and India, to create stylish and contemporary collections for women and men using natural, organic, and sustainable materials.

As a multi-channel retailer, Aspiga operates a thriving online platform, wholesale partnerships (including marketplaces), and retail shops in the UK. Our focus is on ethically sourced and sustainable beachwear, clothing, and accessories.

At Aspiga, we take pride in our story and values, integrating our commitment to sustainability, ethics, and responsible fashion into every customer touchpoint. We aim to create a meaningful connection between the brand and our customers.

 

THE POSITION: ECOMMERCE COORDINATOR

We are seeking an experienced, proactive, and detail-oriented Ecommerce Coordinator with at least two years of ecommerce experience, ideally within the fashion industry. The ideal candidate will have a proven ability to balance strategic thinking with operational execution and a strong passion for sustainable fashion.

 

JOB ROLE AND RESPONSIBILITIES

Strategic Coordination

• Campaign Planning and Execution: Collaborate with the marketing team to plan and execute seasonal and promotional campaigns, ensuring all assets are aligned across website, email, and social media.
  
• Competitor Analysis: Conduct regular competitor reviews to monitor industry trends, assess pricing strategies, and identify opportunities for differentiation.
  
• UX Optimisation: Work with the Ecommerce Manager and developers to identify and implement user experience improvements to optimise the customer journey and drive conversions.
  
• SEO Strategy: Develop and execute on-page SEO strategies, including keyword optimisation, meta descriptions, and page structure improvements to enhance search visibility.
  

Website and Product Management

• Site Maintenance: Ensure the website is always up-to-date, visually appealing, and user-friendly, addressing technical issues promptly in collaboration with developers.
  Product and Content Management: Oversee product uploads, tagging, and categorisation, ensuring accuracy and consistency across all platforms.
  Visual Merchandising: Manage product placement on the site based on performance, customer behaviour, and stock availability to maximise sales.
  New Collection Launches: Lead the preparation and execution of new product launches, including coordinating with design, production, and marketing teams.
  

Performance Monitoring and Analysis

• Data Analysis: Analyse ecommerce KPIs (e.g., traffic, conversion rates, sales, average order value) to identify trends, opportunities, and areas for improvement.
  
• Sales and Discount Analysis: Plan and manage sales campaigns, and evaluate their performance post-event to inform future promotions.
  
• Performance Reporting: Generate and present weekly and monthly performance reports, providing actionable insights to key stakeholders.
  

Marketing and Content Support

• Digital Marketing Collaboration: Work closely with the marketing team to create and optimise email marketing campaigns, social media promotions, and paid advertising initiatives.
  
• Content Creation: Develop and maintain engaging content for the website, aligning with brand guidelines and marketing goals.
  
• Graphic Design Support: Create and manage website banners, email assets, and campaign visuals using Canva or other design tools.
  

Team and Stakeholder Collaboration

• Cross-Functional Coordination: Act as a key liaison between marketing, merchandising, customer service, and external agencies to ensure seamless execution of ecommerce initiatives.
  
• Training and Mentoring: Support the development of junior team members or assistants by providing guidance and sharing best practices.
  

 

KEY ATTRIBUTES

Experience

• At least 3 years experience in ecommerce/digital marketing, ideally within the fashion industry.
  
• Hands-on expertise with Shopify Plus.
  
• Proficiency in tools such as Google Analytics, Canva, and SEO platforms.

Commercial Acumen

• Strong analytical skills to leverage data for strategic decision-making and identifying growth opportunities.
  
• Demonstrated ability to manage budgets and measure return on investment (ROI) for campaigns and initiatives.
  

Cultural Fit 

• Passionate about sustainable fashion and aligned with Aspiga’s values.
  
• Thrives in a fast-paced, collaborative environment and is comfortable multitasking.

Technical & Professional Skills

• Proficiency in product, content, and inventory management systems.
  
• Intermediate to advanced Excel skills and excellent numerical accuracy.
  
• Strong knowledge of SEO best practices and website optimisation techniques.
  
• Copywriting skills with a keen eye for detail (desirable).
  

Interpersonal skills 

• Excellent communication, organisational, and project management skills.
• Ability to foster positive working relationships with internal teams and external stakeholders.

WHY JOIN ASPIGA?

• Work for a mission-driven company making a meaningful impact on the planet and communities.
  
• Lead and shape ecommerce strategies for a growing sustainable fashion brand.
• Collaborate with a creative, passionate team focused on ethical practices and innovation.
  

 

If you are interested in the role, please send your application to hr@aspiga.com