Digital Marketing Manager

DIGITAL MARKETING MANAGER

START DATE:   February 2022

LOCATION:      Battersea, London

DURATION:     P/T 3/4 days  

To apply, please email your CV and cover letter to sarah@aspiga.com

 

THE POSITION: Digital Marketing Manager

Aspiga is a leading ethical and sustainable contemporary clothing company creating wearable, stylish and timeless collections for women and men. Established in 2006, we are a responsible fashion brand who continues to lead the way in sustainable and ethical fashion - putting people and our planet first. Our products are designed in the UK, Collections includes day wear, dresses, beautiful leather beaded sandals, flip flops, bags, baskets, beachwear, clothing and jewellery.  

Our mission is to work responsibly with our suppliers towards a more socially and environmentally conscious future, putting people and the planet first. That’s why we only partner with ethical suppliers, use the best sustainable materials and design beautiful, contemporary and stylish pieces that are intended to last.

Aspiga is looking for an individual who will be instrumental in developing and implementing the Brands Digital Marketing Strategy, planning the campaigns to deliver our profit targets while delivering a best in class CX which reflects our ethical brand.

You will be responsible for defining the Brands marketing campaigns across all digital channels, developing a high performing team, partnering with our consultants and agencies while setting market leading targets and delivering on these. You will be an effective digital professional with the ability to deliver technical excellence, increase relevant traffic, and YOY sales growth globally to reflect the ambitious goals of the business

 

Key Responsibilities

  • Creating and delivering the brand marketing strategy; ensuring effective implementation across all brand touchpoints and communicating plans with relevant team members to successfully deliver the strategy.
  • Responsible for the development and execution of multichannel marketing campaigns to elevate brand awareness and drive growth. Including seasonal campaigns and product launches.
  • Reporting on the effectiveness of marketing campaigns and initiatives to guide future planning.
  • Complete ownership of the marketing calendar; scheduling in promotions, social media campaigns, brand activations, category and product launches to deliver both customer and sales growth.
  • Analysing acquisition channel performance, determining new strategies to drive acquisition, retention and increase overall brand presence.
  • Ensure we meet Email revenue targets and circulate weekly email reporting, providing in depth analysis on email KPIs, including open rate, CTR, conversion, revenue and unsubscribe rates.
  • Work with the Senior team and CEO Founder to devise and execute CRM strategies, including the Aspiga Loyalty Program, to improve customer retention and repeat purchase, introducing a more strategic approach to active, lapsing and lapsed customers.
  • Support with the content team to brief on relevant creative and copywriting, guiding the Digital Designers to deliver inspiring content as well as supporting with copy for emails, social, print marketing and digital advertising.
  • Oversee and contribute to regular web content (including Blogs and good product descriptions and styling tips) to ensure customer engagement.
  • Overseeing social channels, working with the social media assistant to ensure effectiveness as well as agreeing strategies to increase growth.
  • Working with the Retail Manager to ensure we collect customer data and derive campaigns to promote this channel
  • Supporting the PR Consultant to increase influencer activation and gifting, identifying opportunities to grow and expand brand reach.
  • Drive insights, actions and measurable improvements in revenue, orders, AOV and conversion rates using the Shopify platform along with other reporting platforms.
  • Oversee and contribute to regular web content (including Blogs and good product descriptions and styling tips) to ensure customer engagement.
  • Manage the Digital Marketing P&L, liaising with the CEO Founder and Finance when relevant.
  • Manage the Paid Search agency to ensure optimum ROI from generic and brand campaigns, and possibly take on running Aspiga’s ppc campaigns.
  • Manage and drive Paid Social revenue via Facebook and Instagram and possibly take on running this advertising channel which is one of Aspiga’s key income earners.
  • Manage and grow Affiliate and Display marketing activity through working closely with the relevant agencies.
  • Report on all marketing channels on a weekly basis (vs last year and plan). Set up and new Marketing and E-com Dashboard and reports to deliver insights for the business

 

Skills/Experience/Preferences

 

  • Proven Ecommerce trading and Digital Marketing experience in an SME online womens retailer
  • Experience working with the Shopify platform
  • Strong marketing experience - ideally within the fashion sector
  • Project management skills, including experience with critical paths
  • The ability to create and execute strategic plans
  • Limitless Creativity
  • Adobe and email marketing tools inc Klavyio
  • Strong literacy skills
  • Ability to analyse and interpret data and create actions based on findings
  • Outstanding communication and organisation skills
  • Good people and leadership skills - ability to liaise/negotiate with 3rd parties and lead / develop a small team
  • Passionate about sustainable fashion with a desire to make a difference.

 

Customer Experience and Knowledge

  • Continuously update own knowledge of customer experience and digital trends and propose enhancements to strategy to ensure we meet current & future customer needs.

We are an equal opportunity employer and value diversity at our company. We will not discriminate on the basis of sex, race, marital status, disability, age, sexual orientation or religion.