Catalogue and Direct Mail Marketing Manager
Catalogue and Direct Mail Marketing Manager
Full time Monday – Friday
Immediate start Based in Battersea, London
To apply, please email your CV and cover letter to email@example.com
THE POSITION: CATALOGUE AND DIRECT MAIL MARKETING MANAGER
Established in 2006 we are a responsible fashion brand who continue to lead the way in sustainable and ethical fashion - putting people and our planet first. We partner with artisans and suppliers, primarily in Kenya and India, to create contemporary and stylish clothing collections for women and men using natural, organic and sustainable materials.
Our marketing department is key to the success of our business and we are looking for the ultimate brand advocate; someone who can implement, manage and improve performance of our direct marketing strategy. We market to both existing and new customers and this role will be key to evolving our brand image to increase reach, brand perception, engagement and revenue generation. To be considered for this role, you will have experience in the luxury women’s fashion market running multiple print and direct mail projects, with proven results. We are looking for a strong organised person with the ability to deliver in a fast-paced environment and to sometimes tight
The successful candidate will take responsibility for all Printed Catalogue, Direct Mail and E- Catalogue marketing activities relating to the company. This is the ideal opportunity for a Production Manager or a Marketing Exec with print experience looking to utilise their skills in a fast-paced and exciting environment..
Key Responsibilities of Role
Reporting into the Founder responsible for the artwork, and design assets, as well as overseeing requirements for photography in line with the Brands marketing and brand strategy. Deliver the Brands visual tone of voice and the right imagery for commercial sales as well as the Brands image.
Responsible for producing and creating the 8 Seasonal Brochures to new and existing customers, ensuring the right product is selected and best images are used to deliver the DM goals and KPIs.
Responsible for managing design and photography workflow, leading the editorial team to deliver on excellence and efficiencies.
Creation of innovative, shareable assets in line with our brand image for use across all channels
Ability to work quickly and to deadline, taking ownership and accountability of social media projects.
Manage the Brand’s library of assets including images, video and graphics from approved to work in progress for the wider team to utilise for retail, wholesale, online and social media channels.
Review output and projects with the team to understand key successes and learnings for the future
Executes standard photography operation procedures including image editing techniques, tools, processes, and guidelines.
Drives towards continuous improvement and creative solutions.
Oversees brand standards, lighting technique, and image quality.
Utilises up-to-date knowledge of product trends, consumer buying, and technology to enhance team output.
Keeps up to date with styles and trends to ensure that we create assets and photography that stands out against competitors.
Develop knowledge of the brand and products including best sellers, top volumes, reviewing products on the website and using all copy made available by the marketing team.
Develop a knowledge of the Promotional Calendar, Marketing activity and Key Campaigns including Product launches.
Support Brand events where necessary.
- Develops good working relationships within the business.
- Develop good relationships with external suppliers.
- Maintain professional behaviour in the workplace.
- Be respectful of others.
KEY ATTRIBUTES – we are looking for someone with…
- Must be comfortable working with digital cameras, videos, computers and photo editing software.
- MUST have 2-3 years experience in a similar role ideally within Fashion marketing.
- Knowledge of Adobe, Illustrator & Photoshop plus Microsoft Office.
- Management of intern and junior editors
- Excellent interpersonal skills, with the ability to communicate at all levels.
- Ability to influence effectively within the business and put across views appropriately.
- Interest in sustainable fashion.
- Demonstrates ability to plan and implement business objectives.
- Organised and the ability to work to deadlines.
- A strong team player who is a true brand and business ambassador
- Resourceful, reactive and flexible; thrives on positive change.
- A keen and creative eye for detail and appreciation of great design
We are an equal opportunity employer and value diversity at our company. We will not discriminate on the basis of sex, race, marital status, disability, age, sexual orientation or religion.
This is a new management role and an exciting opportunity for a photographic, visual editor to join this exciting sustainable fashion lifestyle brand which has seen huge success in the UK and plans to grow Internationally.