ECOMMERCE & DIGITAL MANAGER

JOB ROLE AND RESPONSIBILITIES

• Overseeing the day-to-day management of the global website through Shopify Plus

• Monitoring performance, working with Shopify developers and SEO consultants when appropriate

• End-to-end management of uploading all product SKUs onto Shopify, this includes building

  product pages, formatting descriptions and overseeing imagery

• Complete ownership of the marketing calendar; scheduling in promotions, social media campaigns, brand activations, category and product launches to deliver both customer and sales growth.

• Analysing acquisition channel performance, determining new strategies to drive acquisition, retention and increase overall brand presence.

• Work with the Senior team and CEO Founder to devise and execute CRM strategies, including the Aspiga Loyalty Program, to improve customer retention and repeat purchase, introducing a more strategic approach to active, lapsing and lapsed customers.

• Analysing sales and stock data with our merchandiser on a weekly basis to drive tactical campaigns

• Resolving website bugs, creating workarounds through basic understanding and use of HTML

• Manage the Digital Roadmap ensuring all development is delivered on time and within budget

• Gearing up for international website growth through global-e and expansion stores with our recent move to Shopify Plus

• Maximise the commercial performance of the website using analytics data on traffic,

  revenue, conversion, order value, stock and product performance

• Drive insights, actions and measurable improvements in revenue, orders, AOV and conversion rates

• Report on product availability, ensuring the right products and depth of stock are in place

• Ensure regular web content changes to key pages to ensure customer engagement

• Ensure the site is merchandised so bestsellers are visible and optimised

• Compile weekly/monthly reports on trading and KPI performance, identifying trends and opportunities

• Increase the traffic to the site by identifying and implementing customer acquisition tactics and increasing customer RFM value.

• Ensure the creative team is briefed in advance on content requirements and identify the right send timings for maximum revenue

• Review and influence the Founder suggesting 3rd party tools and tech for the Brand

• Initiate conversion-driving/sustainable developments across all digital channels (mobile/desktop/tablet)

• Constantly improve the product conversion funnel from category view to product page carrying out A/B tests

• Working with other applications including MentionMe (refer a friend), Swap (returns portal) and Feefo (customer reviews) to drive customer acquisition and retention

ASPIGA EXTRA BENEFITS

• For each year you’re with us, you have an extra day’s holiday (up to 5 additional days)

• Early Finish Friday in the Summer based on Targets being met

• For your Birthday a free Aspiga gift worth up to £150

• Contributory pension scheme

• Cycle to work scheme

• Mental Health support with Charlie Waller

• Supporting our communities – Beach cleans & volunteer days

• Up to 50% discount for you to enjoy

PEOPLE SKILLS

• Develops good working relationships within the business and external agencies

• Maintain a professional behaviour in the workplace

• A strong leader and team player who is a true brand ambassador

• Proven Ecommerce trading and digital marketing experience in an SME online retailer

• Passionate about sustainable fashion with a desire to make a difference and give back

• Proven Ecommerce trading and digital marketing experience in an SME online retailer

• Experience working with the Shopify platform

• A strong commercial acumen and an analytical grounding to help identify and initiate trading and marketing opportunities and inform decisions to minimise risk.

• The ability to create and execute strategic plans and manage budgets

• A high degree of numeracy with strong Excel and data analysis skills

• Outstanding communication and organisation skills

We are an equal opportunity employer and value diversity at our company. We will not discriminate on the basis of sex, race, marital status, disability, age, sexual orientation or religion.