Our AW25 Press Day at Soho House was an event that gave us the chance to do what we love most: open the doors to our community, share the creative journey behind the new season, and let the collection come alive in real time.

The Collection: Autumn/Winter 2025

This season, we leaned into tactile fabrics and timeless design - pieces to be worn, re-worn, and treasured. Our guests were able to experience first-hand the richness of velvets, the timelessness of cord, and the textural appeal of heritage-inspired fabrics designed for modern living.

Standout pieces quickly emerged...

	The Jocelyn Dress A vibrant, festive, and instantly mood-lifting, it drew more than a few double takes. Shop the Jocelyn dress in a range of colours from timeless Atlantic Blue or our new range of an eye catching Red, or an everyday Peacock blue The Jocelyn, a casual everyday to be styled with boots or trainers, or dress her up in the evening with our Mary Janes
The Borg gilet  A layering piece that embodies comfort without compromise, practical yet effortlessly stylish. Our Borg Wool Blend Gilet is a new style we launched this year and is one of our best sellers. It combines warmth and sustainable everyday style  Shop Borg Gilets  Styling tip: we love styling our Borg Gilet's over our tops & blouses with our new barrel jeans.

Each design was crafted to be as versatile as it is sustainable, staying true to Aspiga’s ethos: clothes that combine responsibility with desirability.

Celebrating community & collaboration 

Of course, a Press Day is about more than the clothes, it’s about the people. The energy in the room was electric, with conversations flowing between editors, stylists, influencers, and friends of the brand.

On the left our Adele blouse styled with the Chocolate Linen Trouser and Lucy in our Red Joceyln

We were also thrilled to collaborate with a handful of like-minded brands whose thoughtful touches elevated the day even further. Guests enjoyed OhMG, bringing a moment of calm and wellness to busy lives; discovered Penhros Gin, celebrated for its award-winning small-batch spirits; experienced Absolute Collagen, enhancing beauty and confidence from within; and took home Summerdown, a cooling burst of peppermint luxury.

These partnerships reflect the values we hold close: sustainability, quality, and a touch of luxury.

A Moment of Celebration

For our team, the day was more than just an event, it was a celebration of creativity, collaboration, and everything we’ve been working towards for AW25. Watching guests gravitate towards their favourite pieces, seeing fabrics felt and admired, and hearing how the collection resonated was a proud reminder of why we do what we do.

On the left the Velvet Sally Anne in aubergine and on the right the Velvet Elsie Mini Dress

We left Soho House energised and excited to see these designs out in the world, styled, lived in, and loved.

Thank you to everyone who joined us and helped make it a day to remember.

Want to get involved find our upcoming events on our instagram page