Lucy Loves

Our founder's favourite pieces from our SS21 collection to wear now

Hi there!

This unpredictable summer has not stopped you shopping which is great. Our shops have been so busy, and I’ve loved meeting so many of you! It’s such a buzz to be open again and shop in real-life! It went crazy in our Chelsea pop-up shop last week as we struggled to keep stock in the shop. It was also lots of fun spotting so everyone carrying the Aspiga shopping bags up and down the Kings' Road. I do like to spend lots of time in our shops meeting everyone and getting such invaluable feedback on the collections. So I’ve created a little of edit of some of my favourite dresses which have also been flying out! So you’d better be quick.

With love,

Lucy x

PS … do share your favourite pieces with us by tagging @aspigalondon on Instagram


Sardinia Organic Cotton Maxi Dress, £100

In White/ Coral

'A lightweight, wear-anywhere dress is my summer essential - our Sardinia Dress is one of my favourite pieces this season in a gorgeous Indian block print, inspired by our best-selling Santorini Dress from previous collections.'

Gracie Embroidered Organic Cotton Maxi Dress, £150

In Lilac/ Purple

'Our Gracie Dress (left) has already proved popular, and I think it's because of how easy it is to style for any occasion. For a relaxed look I pair with trainers and a basket bag like Hayley's - @ladyofthemanor77 (right), and for an evening out I love pairing it with espadrilles and a gold clutch!' 

Frankie Organic Cotton Maxi Dress, £100

In White

'Even if we don't manage to make it to the beach this summer, I think our Frankie Dress works just as well for a daytrip or meal out as it does as a beach cover-up. I love wearing mine with delicate jewellery and strappy heels to dinner!'

The Belle and Bunty Dress, £130

In Oak Leaf Pink

'I love how pretty and wearable our Belle and Bunty Dress is - our collaboration with Alice and Hannah has been so much fun and I'm so proud of how the dresses turned out!"

Katie Satin Wrap Dress, £135

In Pink/ Lilac

'When the sun comes out (or doesn't, as it's British summertime) I find myself picking dresses in bright prints for an added mood-boost. I love the beautiful design of our Katie Wrap Dress.'

Naomi Embroidered Lace Organic Cotton Midi Dress, £125

In Cobalt Blue/ White

'Our Naomi Dress is one of our bestselling styles that we repeat season after season because it never gets old. I find it so flattering and easy to wear anywhere.'

Allium Embroidered Linen Dress, £160

In Pink/ Multi

'The beautiful and bright embroidery on our Allium Dress (left) makes it one of my favourite everyday styles - especially when I wear it on a rainy summer day.'

Laura Organic Cotton Maxi Dress, £95

In Pink

'The Laura Dress has such a pretty, feminine and boho feel to it - I found myself reaching for it again and again when on holiday in Barbados.'


Have you visited us in store yet? Show us your purchases via Instagram - tag us at @aspigalondon